I’m Amie Santiago, a Puerto Rican & Panamanian artist, entrepreneur, and the CEO & founder of AmieArtistry — and co-founder of The House of Artistry.

 

My story began long before the glam. I was raised by a single mother who showed me what strength and sacrifice look like. By fifteen, I was helping pay bills. By seventeen, I was managing a restaurant. And by the time I earned my degree in Criminal Justice and Sociology from Old Dominion University, I had already learned how to juggle multiple jobs, responsibilities, and dreams — all while holding onto one truth: I was meant for more.

 

I’ve always been drawn to the beauty industry, not just for the art itself, but for what it represents — transformation, confidence, and connection. That feeling of helping someone see themselves in a new light became my fuel, and I built AmieArtistry on that foundation: to empower people to look good, feel good, and show up boldly as themselves.

 

Fast-forward, and that vision grew into something bigger — The House of Artistry, a modern beauty collective I co-founded for independent professionals who crave freedom, creativity, and community. It’s more than a salon; it’s a movement. A space built for artists to thrive on their own terms, and for clients to feel seen, supported, and celebrated.

 

Every step of this journey — from working out of small studios to building a full-fledged beauty parlor — has been a testament to faith, hard work, and resilience. I’m proud of the woman I’ve become and even prouder of the empire I’ve built from scratch.

 

This is only the beginning. ✨

 

— Amie Santiago

Founder & CEO, AmieArtistry

Co-Founder, The House of Artistry